Portfolio: Proof of Work
I help small businesses, schools and community organisations turn scattered real work into clearer social media content.
Based in South Auckland. Organic social media strategy, content planning, mobile video capture, captions, reporting and page support.
I work locally for content capture and can support remote projects with strategy, planning, captions, audits, reporting and content direction when the fit makes sense.
A lot of the time, the work is already there
The problem is that it is scattered.
A bit on the website.
A bit in old posts.
A bit in someone’s head.
A bit in the way the business already runs.
This page shows examples of the work behind the posts.
Not only what got published, but what needed to be made clearer first.
What I actually help with
Social media can start feeling bigger and messier than it needs to.
What to post.
Where to post.
What works.
What does not.
How to keep it going.
How to explain the work without sounding fake.
That is usually where I come in.
I help make the work easier to see, easier to understand, and easier to use as content.
Featured Work
Auckland Teaching Gardens Trust
There was real community work happening. The page needed to show it better.
Auckland Teaching Gardens Trust had years of work happening across different garden sites.
Mentors.
Volunteers.
Food growing.
Skill sharing.
Local connection.
Wellbeing.
People learning by doing.
The page needed clearer structure, regular storytelling and content that showed the gardens as living community spaces, not just places with plants.
Scrap Metal Collecting
The proof was already there. It just was not being used properly.
This business already had the offer.
Free scrap metal collection.
A clear local service.
Printed flyers.
Real customer reviews.
People already using and recommending the service.
The problem was that the proof was sitting in different places.
Some of it was on flyers.
Some of it was in the review tab.
Some of it was in comments.
Some of it needed to be easier to see on the Facebook page.
The job was not to invent a new story.
The job was to make the offer and the trust easier to understand.
What I worked on
I took their existing flyer, brochure, service list and customer reviews, then turned them into clearer Facebook content.
That included:
a featured pinned post
a clearer Facebook cover
service based graphics
review quote graphics
content that made the offer easier to understand at a glance
Proof
The page showed strong customer trust, with 100 percent recommendation from 561 reviews.
The featured post made the service clearer for people landing on the page.
The comments also showed people using the post to ask about pickups and recommend the business to others.
I also pulled real customer reviews into branded quote graphics so the trust was not buried in the review tab.
The original reviews stayed visible, but the social posts brought that proof into the main feed where more people could see it.
What this shows
Sometimes a business does not need more noise.
It needs its offer, proof and trust signals pulled forward properly.
This kind of work helps new people quickly understand:
what the business does
why they can trust it
how to get in touch
Friend of the Farmer
The café already had the feeling. The job was turning that into content people could actually follow.
What I worked on
I managed Friend of the Farmer’s social media from 1 February to the end of August.
That included content capture, page support and content that showed more than just food.
The goal was to show the space, the atmosphere, the people and the reasons someone would want to visit, follow or get in touch.
Proof
From 1 February to the end of August, the Facebook page recorded:
424.2K views
29.3K page visits
4.6K content interactions
210 new follows
86 link clicks
What this shows
Good hospitality content is not just about posting nice food photos.
It is about helping people feel the place before they get there.
It is also about building a bank of content the business can keep using while growing visibility, page visits, interaction and follower growth over time.
Taumafana
The story had cultural weight. It needed structure around it.
Taumafana already had meaning behind it.
Pasifika youth.
Education.
Culture.
Leadership.
A bigger reason for the work.
The challenge was not that there was nothing to say.
The challenge was organising the story so different people could understand it.
Students needed to see belonging and identity.
Schools needed to see structure and value.
Funders needed to see impact and a reason to back it.
What I worked on
I helped build the content structure around the project.
That included:
audience profiles
content pillars
storytelling direction
caption bank
visual direction
posting rhythm
micro success targets
90 day reporting framework
Proof
This work gave the project a clearer way to speak to students, schools, funders and community leaders without flattening the culture into generic marketing.
The client shared:
“Words cannot express how grateful I am for the work you’ve put into this.”
What this shows
Some projects need more than content ideas.
They need a way to hold the purpose, the culture, the audience and the proof without making it sound stiff or performative.
This work was about turning a meaningful project into a social media system people could actually use.
Manurewa High Business Academy
There was a lot happening. The page needed to show why it mattered.
I have supported Manurewa High Business Academy with LinkedIn content, reporting and strategy over time.
This work was not just about posting school updates.
It was about helping people outside the school understand what was happening inside the Academy.
Students learning by doing.
Alumni coming back into the story.
Business partners opening doors.
Programmes creating real pathways.
A school doing more than people usually see from the outside.
The work needed to show more than activity.
It needed to show the outcomes, relationships and opportunities sitting behind the posts.
What I worked on
LinkedIn content.
Student stories.
Partner proof.
Alumni and pathway content.
Board reporting.
Quarterly and 90 day reports.
Content capture sessions.
Repurposing school updates into clearer public content.
Reading analytics and turning them into practical next steps.
Proof
In one LinkedIn reporting period, the page recorded:
7,558 impressions
1,129 clicks
49 comments
13 new followers
35 page views
The strongest post in that period reached 3,934 impressions.
Another Q1 report showed that student centred stories were the strongest content, with one Maara teamwork post reaching a 20.5 percent engagement rate.
The same report also showed the audience was not random. A strong share of followers were director level or higher, Auckland based, and connected to education.
What this shows
MHBA is not a simple content job.
The page has to make sense to students and whānau, but also to the people who can open doors: employers, funders, partners, alumni and education leaders.
This work shows my ability to take real school activity and turn it into clearer public proof.
Then the reporting helps show what is working, what is weak, and what needs to happen next.
